Search engine optimization is a process. It takes time. There are a lot of ways search engine judge how relevant and valuable your content is when ranking it on search engines. One such metric is known as keyword density.
What are keywords? And what is keyword density?
When you make a Google search, you make use of words to communicate to search engines what you are looking for. Suppose that you want to learn about natural oils that help you with your hair fall problems. Now remember that the use of the word natural will make a difference in the type of posts you are shown. When you search for natural oils, there will be blogs talking about how you can pick natural oils and use home remedies. Make sure the proper keywords selection to improve your SEO overall score.
When you just search the query with the term oil, there is a chance that you will be shown blogs that talk about branded oils. In this way, blogs that will repeatedly use the term natural oils will be relevant to you. This is a keyword. When the words that you use in your search terms repeat in the blogs, a link is created that shows the relevancy of the blog to your search term. In this way, search engines are able to locate blogs.
In SEO, there is not a fixed number of times you should use a keyword to rank on search engines. Keywords are measured in terms of percentage. This is known as keyword density. The total number of times a keyword repeats itself in a blog post is divided by the total number of words in that blog and multiplied by 100. According to SEO experts, a keyword density between 2 and 3 percent is the most optimum. This means that if your blog has 100 words, you use repeat the keyword 2 to 3 times only.
What is keyword stuffing?
Since keyword density optimization is a deliberate technique in SEO, there are a lot of platforms that tell you the different keywords that are ranking on search engines. This means that you know exactly what keywords to include in your blogs. However, a lot of people assume that repeatedly using the same keyword (increasing keyword density twice or thrice the optimum rate) will lead to better search engine rankings. That is not the case. Search engines are clever to detect when blogs have high keyword density. Just like a low keyword density would indicate that the content is not relevant enough, a high keyword density can lead to categorization of your content as spam. You don’t want that. Keyword stuffing is not a technique to go after. Instead of better search engine rankings, it will only lead to worse rankings.
How to better optimize your keyword density?
A lot of people, when they speak of keyword density, they only refer to the content of the blog. Instead of going for keyword stuffing, you can make sure to make use of your keywords in page titles, Meta description and Meta tags. You should use synonyms in Meta tags to be able to rank better. These are techniques that work better than creating spam content to trick search engines.
Likewise, you can make use of a keyword density checker. It is an online tool that is available for free. Once you are done writing your content, make sure to run it through a keyword density checker before publishing it. The keyword density checker will share with you that how frequently the keywords in your blog repeat. If the frequency is too high, you don’t want that content. Edit that content by replacing the keyword with its synonyms.
Work on your off page SEO
Off page SEO mainly consists of three parts. The first is social media marketing. The second is link building and the third is social bookmarking. In case of domain authority, if you improve the total number of links associated with your blog, you will be ranking higher. Remember that search engines look for both quality and quantity in links. There is no point going after spam links. Social media marketing helps in increasing awareness of about your blog. The more the total number of shares of your blog on social media, the higher your domain authority score is expected to be.
Work on your on page SEO
On page SEO of your blog is exactly like the term indicates. It is everything that goes on your website. This means that you should start working on the type of content you share on your blog. Keep in account the type of audience you have coming in on the blog and how the content is relevant to them. Make sure to remove any grammatical errors in the content. The content should of course be well- researched and of value to the readers. Take into account the keyword density on your blogs. Make sure to add a Meta description that will impress the readers. Meta tags are another way of bringing in new audience for your blog. URL structures are recommended to be short. You can also try and add more internal links in your content.