Investment is the key to growth and those, who do not invest do not grow. This is true for all spheres in life. Commercial ventures need the money to expand their activity and grow. Here is where the modern entrepreneur makes the scene. He invests in companies that have the potential to grow.
Invest in the health and fitness industry
One of the fast-growing sectors is health and fitness. This is becoming a craze with people who find the increasing number of ailments and diseases driving them to try new and innovative things. This fear of disease is natural and has spurred the growth in this sector through the birth of new fitness and lifestyle companies in United States. We can single out the companies making it big in this sector and then make the investment.
Fitness and lifestyle companies in the United States
Investing in fitness and lifestyle companies is a good idea. You can either wait and help the target company grow or get shares if they are ready for investment.
- Dry Bar offers premium services with blow-dry styling tips. It has branded products in each of its 70+ Dry Bars. It has partnerships with Bloomingdale’s, Nordstrom, Ulta, and Sephora.
- Peloton approaches the fitness scene by supplying exercise bikes. It employs an expert in its NYC studio to direct video coaching classes for its customers and has 30+ showrooms across the country.
- Equinox has a high-tech approach to fitness. The services they offer is better suited for spa treatment than for gym work. Their mobile app helps users sync wearable devices such as calorie counters and activity trackers onto one place. The app offers advice on how to improve your health workouts.
- The seller of fitness gear Athos has a lot of EMG technology that one finds in science labs. The clothing helps track 12 different items and sends the information to the mobile phone. Heart rate, breathing, and amount of work the muscles do are all monitored.
While sales team studies the feasibility of big-time investment in the health plans and lifestyle changes companies and devices, the procurement teams are out searching for the best company in each class.
Emphasis on more nutrients
Many health companies target essential nutrients to improve the vitality and beauty of the users. It helps fight the aging and improves the energy of the individual throughout the day. They stress on nutrients and not supplements as this is better suited for the younger set. This range of drinks also helps in detoxification of the body.
A few of them also offer gender-specific solutions come with a new twist. One of the brands offers drinks that have commonly lacking vitamins for women. You get the low down on the ingredients so you know what you eat or drink. For the men, the main issues are hair loss and erectile dysfunction. Megadoses are disappearing and daily doses take their place. And, many beauty spas and salons now offer gluten-free snacks, vegan juices and tonics, and organic fare.